1. Understand the Tender Requirements 

The first and most important step in tender writing is thoroughly understanding the tender documents. This may sound obvious, but many businesses fail to take the time to fully comprehend the project requirements before they start writing.

Read through the tender document multiple times, noting key specifications, deadlines, and evaluation criteria. For instance, is the client looking for cost-effectiveness, innovation, or sustainability? Tailor your response to highlight how your business meets those priorities.

Example: If a tender is asking for sustainability, focus on eco-friendly processes or materials that your company uses.

2. Focus on Compliance

Compliance is non-negotiable when it comes to tender submissions. Most tenders have strict guidelines about how proposals should be structured and what documents should be included. If you miss any of these requirements, your tender could be rejected outright, regardless of the quality of your proposal.

Ensure that you meet all the mandatory requirements before you begin writing. Create a checklist of all the necessary documents such as certifications, financial statements, and past performance reports.

3. Tell a Compelling Story

Your tender isn’t just a technical document—it’s a chance to tell your company’s story. While the core of your proposal should focus on meeting the tender specifications, don’t shy away from telling a compelling narrative about your business, its values, and how your approach will benefit the client.

Example: If your company has a unique approach to project management that will ensure timely delivery, include that in your narrative. Use client testimonials, case studies, or real-world examples to back up your claims.

4. Highlight Key Differentiators 

One of the most effective tender writing tips is to highlight your unique selling proposition (USP). What makes your company stand out from competitors? Why should the client choose you over others?

It could be your pricing strategy, expertise in a niche market, or a track record of successful project delivery. Make sure you emphasize these differentiators throughout your proposal, but avoid making exaggerated or unsubstantiated claims.

5. Be Clear and Concise

The evaluator’s time is limited, and they may have dozens of tenders to review. Avoid long-winded explanations and jargon. Aim for clarity and brevity in your writing.

For example, instead of saying, “Our company is fully equipped with cutting-edge technology to handle the needs of this project,” you could say, “We use state-of-the-art equipment to ensure project efficiency and quality.”

6. Use Data and Metrics to Support Claims 

Don’t just tell the evaluator you can deliver—prove it. Using data, metrics, and tangible results from past projects will make your tender more credible and convincing. Whenever possible, include specific performance data, such as:

• “Completed XYZ project 20% under budget.”
• “Increased client satisfaction by 30%.”
• “Delivered 90% of projects ahead of schedule.”

Back your claims with numbers and evidence, as this strengthens your proposal and gives evaluators more confidence in your abilities.

7. Seek Professional Tender Writing Help

If you’re new to tender writing or if your team doesn’t have the bandwidth to dedicate to a tender, consider hiring professional tender writing services. Expert writers know what evaluators look for and can help you refine your proposals, ensuring they are compelling and compliant.

Many companies, especially those new to tender writing, may find the process overwhelming. Professional writers can bring a fresh perspective, making sure your tender is clear, structured, and compelling. Plus, they can save you valuable time, allowing your team to focus on other aspects of the business.